Two characters might have identical Unicode skeletons but render differently in specific fonts, or have different skeletons but render identically in a particular typeface. Detecting this requires rendering glyphs and comparing pixel output. No purely Unicode-data-based approach handles it, and UTS #39 does not attempt to.
The best subject lines are short and to the point, accurately describing the content of the email, but also catchy and intriguing, so the reader wants to know more. Once Again, this is the perfect place for A/B testing, to see what types of subject lines work best with your audience. Your call to action should be clear and simple. It should be somewhere at the top of your email for those who haven't finished reading the entire email, then repeated at the end for those reading all the way through. It should state exactly what you want subscribers to do, for example "Click here to download the premium theme for free.
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